Leonetto Cappiello
Exigez le Chocolat Poulain-Orange (c. 1900)
$54.99
Size & FormatSquare · 8" x 8"
Highlights
- Premium canvas print of Exigez le Chocolat Poulain-Orange (c. 1900) — original photography by Nicedesigns
- Hand-stretched 1.5" gallery wrap canvas — arrives ready to hang, no frame needed
- Fade-resistant inks for long-lasting color and rich tones, made to order
- Made to order in the United States by niceandco.
- Finished size 8" W x 8" H
Description
A prancing golden foal leaps dynamically against a deep midnight-blue background while a small girl in a red dress reaches out toward it, capturing the playful energy synonymous with Cappiello's iconic poster style. The advertisement promotes Poulain-Orange chocolate — 'Poulain' meaning 'foal' in French — a beloved French confectionery brand founded in Blois, France in 1848, whose signature golden colt logo became one of the most recognizable images in French advertising history. Leonetto Cappiello, the 'father of modern advertising,' created this striking lithographic poster with his trademark bold silhouette technique and vibrant contrast, making it a landmark piece of early 20th-century commercial art.