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Award-winning wellness app
Owning the concepts of wellness and sustainability in general, our stakeholders in Axa wanted to enrich their existing app, which accommodates users’ insurance policies and applications with these concepts. They wanted their app to be a wholesome app about living well, telling a powerful story, and integrating it into multiple ways in user’s daily life.
Axa Fit
20 Weeks
Cross functional
Senior UI Designer
1# insurance company in Interbrand’s Best Global Brands ranking, Axa Insurance provides tailored services and solutions to 108 million customers worldwide. They are present in 54 countries and have more than 153K employees. As for their company vision, they’re highly focused on sustainability, environmental issues and wellness.
We embarked on a journey to re-frame the insurance concept as a safe wellbeing status that is in coherence with the world we live in.
The framing effect happens when the user's approach or actions are influenced more by how the information is presented (or worded) than by the information itself. It's partly because people evaluate their losses and acquire insight asymmetrically, leaning positively on the benefits they gain.
Creating a mobile application where a a good deal of insurance needs can be carried out easily and quickly, while keeping the focus of the app around the themes of healthy/active life and environmental awareness.
The idea behind our theme was to base Axa as a supporter for the user's health and general wellness. While combining health suggestions with insurance services, we produced an app that looks freash and lively to promote this theme.
The wireframe process had two steps: the blueprints and the high-fidelity wireframes. 134 high-fidelity wireframes were prepared during the design process of Axa Fit. Some of the more complicated flows were tested and iterated for usability with prototypes.
The wireframes were prepared by the UX Designers working on this project and then shared with me before the concept design preparations started.
Before we jump into concept design headfirst, we conduct a one-day workshop with our clients to have a deeper understanding of their vision for the new design. This workshop consists of 5 essential steps of the design process. With these steps, we wanted to create a short simulation of a designer’s creative process.
With the defining keywords the stakeholders produce, we shape the initial direction of the product's identity collaboratively.
Acquiring the keywords describing the product.
Matching abstract keywords with visual representations.
Understanding a designer’s way of thinking.
Discovering the tone of voice for the product.
We combined the latest trends, like neumorphism, with the usage of refreshing white spaces combined with bright colour spots and soft shadows, with the outcomes of the design workshop for the concept. The main keywords from the workshop gave us a solid direction for the concept.
-Use pedometer to reduce carbon footprint
-Easily calculate and track health data such as blood oxygen, respiration and pulse
-Guidance and calculations for household, transportation, food consumption and general consumption emissions
- Easily track products/policies.
-Viewing the usage of the products and making the payments
-Calling an ambulance or receiving towing services
-Receiving real-time medical advice and guidance from experts.
The app came #1 place in PSM Awards in the “Innovative Customer Interactions and Experience” category and won the Golden PSM.
Axa Fit was a massive success in marketing campaigns and retention. It has been downloaded 500K+ times in Google Play and 700K+ in the App Store with a rating of over four stars.
The stakeholders were immensely pleased with the final result and the looks. They stated they were most content with how we lead the process, professional on every level.
See the app in action using the links below
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